Privacy Policy.

Introduction

Lead Gurus ("Lead Gurus," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit leadgurus.com or interact with our services (collectively, the "Site").

By using the Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

Lead Gurus operates as a paid media platform serving home improvement businesses. We are a business-to-business service — our Site is not directed at consumers seeking home improvement services directly.

Information we collect

Information you provide directly

When you submit our contact form or otherwise communicate with us, we collect information you choose to provide, including:

• Full name
• Company name
• Work email address
• Phone number (optional)
• Topic of inquiry
• The content of your message

Information collected automatically

When you visit the Site, we and our service providers may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent, referring URL, and exit URL
• Date and time of visit

This information is collected via standard server logs and is used in aggregate to understand Site performance and usage.

Information from applications

If you apply to become a Lead Gurus client through our application portal at clients.leadgurus.com, you may provide additional business information including company details, marketing budget, current paid media providers, and similar information. This information is governed by this Privacy Policy as well as any specific agreements you enter into with us.

How we use information

We use the information we collect for legitimate business purposes, including:

• Responding to inquiries submitted through the contact form
• Evaluating partnership applications
• Providing, maintaining, and improving the Site and our services
• Communicating with you about your inquiry, partnership status, or service updates
• Protecting against fraudulent, malicious, or illegal activity
• Complying with legal obligations
• Analyzing Site usage to improve performance and user experience

We do not sell your personal information. We do not use your information for cross-context behavioral advertising.

Sharing & disclosure

We share information only in limited circumstances:

Service providers

We share information with trusted third-party service providers who perform services on our behalf — such as form processing, hosting, analytics, and spam protection. These providers are bound by confidentiality obligations and may only use your information as necessary to provide their services to us.

Legal requirements

We may disclose information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transfers

If Lead Gurus is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such transfer if your information will be governed by a materially different privacy policy.

With your consent

We may share information with your explicit consent or at your direction.

Cookies & tracking technologies

The Site uses cookies and similar tracking technologies to improve functionality and analyze usage. Cookies are small text files stored on your device.

Types of cookies we use

• Essential cookies — required for the Site to function, including session management and security
• Analytics cookies — help us understand how visitors use the Site so we can improve it
• Security cookies — used by Cloudflare Turnstile to protect against spam and abuse on our contact form

Managing cookies

Most browsers allow you to control cookies through their settings. You can block or delete cookies, but doing so may affect the functionality of the Site. Disabling essential cookies may prevent core features (such as the contact form) from working.

Third-party services

The Site relies on the following third-party services. Each maintains its own privacy practices, which we encourage you to review:

• Cloudflare — hosting, content delivery, DDoS protection, and security. Cloudflare Privacy Policy
• Cloudflare Turnstile — CAPTCHA protection on our contact form to prevent spam and bot submissions
• Formspree — processing and routing of contact form submissions. Formspree Privacy Policy
• Google Fonts — serving web fonts. Google Privacy Policy

We are not responsible for the privacy practices of these third parties beyond the data we share with them in connection with the services they provide to us.

Data retention

We retain personal information only as long as necessary for the purposes described in this policy or as required by applicable law. Generally:

• Contact form submissions are retained for up to 24 months unless you become a client, in which case they are retained for the duration of the business relationship plus 7 years
• Analytics data is retained in aggregate, anonymized form
• Application data from partnership inquiries is retained for the duration of evaluation plus 12 months

You may request earlier deletion of your information by contacting us using the details below.

Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. These include HTTPS encryption across the Site, secure data storage with reputable cloud providers, and restricted internal access.

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Your rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Request a copy of your information in a portable format

To exercise any of these rights, contact us at info@leadgurus.com. We will respond within a reasonable timeframe and in accordance with applicable law.

California residents (CCPA / CPRA)

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell or share
• The right to request deletion of personal information we have collected from you
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit the use of sensitive personal information
• The right not to be discriminated against for exercising your rights

We do not sell personal information. We do not share personal information for cross-context behavioral advertising. To exercise your California rights, email info@leadgurus.com with the subject line "California Privacy Request."

Children's privacy

The Site is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at info@leadgurus.com and we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, provide additional notice (such as a banner on the Site).

We encourage you to review this policy periodically.

Contact us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us: